A better initial question may be “who do I want to distribute my content to?”

This will all depend on your business and who your potential clients/customers are. Having said this we have some suggestions that may help determine where you should host your content and in particular how to reach your audience using paid online advertising (more commonly known as pay-per-click advertising).

Hosting your content is simple. You should host your video content on every available platform you can purely for the potential signals Google’s algorithm will pick up to help your search engine optimisation ( SEO) efforts. …

Christopher Lichti

Christopher Lichti is the founder and lead content strategist at Video Outcomes, a video marketing, corporate video production and corporate videography company

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