A better initial question may be “who do I want to distribute my content to?”
This will all depend on your business and who your potential clients/customers are. Having said this we have some suggestions that may help determine where you should host your content and in particular how to reach your audience using paid online advertising (more commonly known as pay-per-click advertising).
Hosting your content is simple. You should host your video content on every available platform you can purely for the potential signals Google’s algorithm will pick up to help your search engine optimisation ( SEO) efforts. …
A group I collaborate with regularly love filming high-end TVCs as much as every filmmaker does. This TVC production company say that it is glorious to be able to focus their energy on a single 15–30 second spot, ensuring every frame is buttery perfection, telling a high-impact story designed to “wow” an audience. But truth be told, the TVC is dying… if not already dead.
Ouch. Yeah. Calling it as it is.
These days, it’s far more likely that your advertising spend now needs to cover a continual rollout of regular content across multiple social media platforms — 5 second…
