11 Types Of Video Content for Business and What You Should Do With It Once It’s Made!
A better initial question may be “who do I want to distribute my content to?”
This will all depend on your business and who your potential clients/customers are. Having said this we have some suggestions that may help determine where you should host your content and in particular how to reach your audience using paid online advertising (more commonly known as pay-per-click advertising).
Hosting your content is simple. You should host your video content on every available platform you can purely for the potential signals Google’s algorithm will pick up to help your search engine optimisation ( SEO) efforts. A single video can be uploaded to multiple platforms such as:
Paid distribution of video content through PR campaigns and Pay-Per-Click advertising is different to simply posting it on your social media channels. It puts your video content to work to attract new customers and clients.
As we mentioned earlier, if you understand what you want your content to achieve:
- Create Direct Sale
- Generate Leads
- Inform Your Current Customers
- Inform Potential Customers
- Brand to Current and Potential Customers
If you know who your content will benefit:
- People within your current network.
- Potential customers within a defined location.
- Potential customers that are aware of your product or service.
- Potential customers that are using products or services that are similar to yours or will benefit from your products or services.
You will be able to know which PPC platform is most suitable to reach your potential customers on and better create unique and engaging video content.
If you create engaging content that reaches the right audience you will be able to get them to complete specific actions such as visiting your website, watching your content, providing email details, making purchases or sending enquiries.
What pay-per-click advertising platform is best for my business and my video content?
As always, it depends on what your content is, who you want to watch it, what you want them to do once they have and what your budget and goals are. Below is a brief breakdown of the available platforms with the widest reach:
Comparatively cheap compared to other platforms. You can develop an excellent understanding of how your content is being engaged with in terms of impressions, views, shares, clicks and website engagement.
For B2B marketing and branding. Very expensive compared to other platforms but be useful in distributing longer form content and general branding content to a very strict viewership on industry professionals such as CEO’s, General Managers and marketing professionals.
Your video can play before, after or in the middle of content that you know your current customers or potential clients are already watching.
If you would like more information on video marketing services or video production services please don’t hesitate to contact us. We would love to hear what you do and how me may be able to help!
Originally published at https://www.videooutcomes.com on February 27, 2021.