What Is the Difference Between Videography and Video Production?

A videographer is used as the most basic method of capturing video footage and can be very different to a video production company. In many instances a videographer often captures footage without direction or dialogue such as weddings, social gatherings, or live event.

They may also do important meetings or video conferencing sessions for events and executive meetings in the corporate space. They know a camera, and they know it well, but this is often the extent of what they do.

Some refer to them as camera operators, and you may miss the production elements of lighting, strong editing, scripting, and sound by using one that is not capable of arranging or providing these services.

If your project requires any of these elements, then a videographer that cannot provide these services is probably not the right fit for your project.

In the corporate world, video marketing is strong, competitive and effective. You need to create engaging and captivating content to catch people’s eyeballs and convince them to buy your product or use your service.

Many professionals have high demands and specific requirements that most videographers alone cannot and will not handle.

When you or your company need top quality video production because your video will be used to promote your company; engage audiences and sell products, a video production company comes in handy.

Originally published at https://www.videooutcomes.com on April 24, 2021.